Archive for the ‘Marketing & Branding’ Category

DC – It IS a Small World After All

Monday, February 9th, 2015

A few years ago I was asked in a Washington Business Journal interview about the best and worst aspects of networking in D.C. The answer was the same, “It’s a really small town.” So if you’re well-liked, it’s great because the word gets around. And if you’ve messed up, guess what! I constantly meet people who know me (or of me) in the most unlikely places – metro, airports, even the Lion King-the-musical (and yes, those hyenas are just as scary on stage as on the big screen!)

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Mission (Statement) Possible

Tuesday, October 9th, 2012

As some of you may know we recently rebranded Incite International. It was such a looong and interesting process (sometimes in the “green eggs and ham” kind of interesting, if you know what I mean), even the local press got curios! Smart CEO Magazine contacted me when they learned that not only do we help other companies craft mission statements, we’re now in the process of creating our own. “Let’s see if they practices what they preaches,” they probably thought. I really enjoyed the interview and thought I’d post it to this blog – some of you are probably going through this very process and hopefully will find it of value.

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Craft Your Vision Statement, Get Inspired!

Monday, February 8th, 2010

As the first month of the first year of the new decade drew to a close it wasn’t just my clients thinking about “what’s next”.   Perhaps because I am celebrating eight years in business this month – wow, really, EIGHT?! – I’ve found myself drawn to every possible reflective, strategizing and planning exercise I […]

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How Social Media Can Make You a Better and Happier Person

Monday, February 2nd, 2009

When it comes to technology, I am generally one of the last to jump onboard.  This includes social media sites like Linked In, FaceBook and Twitter.  It’s only when half my network sends me half-encouraging and half-threatening emails that I reluctantly join.  And, I must admit, that each time I succumb to the “peer pressure” of social networking, I […]

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Making a tough decision? Flip a coin!

Thursday, January 8th, 2009

I was facing an interesting dilemma this week: whether to stay in Washington on January 20th, the much-anticipated Inauguration Day. The same day for which millions of people are paying thousands of dollars! And it would be FREE for me since I live right here. Except I need to get to a conference in Florida […]

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Quote in the Smart CEO Magazine!

Monday, November 10th, 2008

Just found out that I was quoted in the Smart CEO Magazine the best way possible – through the kindest, most gracious appreciation email from our charity NFTE, the focus of the interview. It’s wonderful to know that business publications are interested in corporate philanthropy and was thrilled to be included in the article! In […]

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In pursuit of web fame

Thursday, October 23rd, 2008

I have to say, for anyone looking to expand their visibility on web, there’s definitely no shortage of opportunities. It’s mind boggling how much time and brain power you can invest into the various ways to promote your business online. At least we can say we’re working ON rather than IN our business, right? Thanks […]

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Girl Power video

Monday, October 13th, 2008

In case you haven’t seen this video yet http://www.girleffect.org/#/video/, I found it extremely powerful and touching. In today’s world – as reflected by daily headlines proclaiming despair and panic – it’s empowering to know that some of us ARE thinking about making a difference in the world. Even if we begin with helping one child.

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Incite International