LEADERSHIP INCITES BLOG
Archive for the ‘Marketing & Branding’ Category


Quote in the Smart CEO Magazine!

Monday, November 10th, 2008

Just found out that I was quoted in the Smart CEO Magazine the best way possible - through the kindest, most gracious appreciation email from our charity NFTE, the focus of the interview. It’s wonderful to know that business publications are interested in corporate philanthropy and was thrilled to be included in the article!

In case you’re interested in my ponderings on corporate giving, here the interview:

give a little bit: BEING SELFISH BY GIVING BACK
BY JEANINE GAJEWSKI

In tough economic times, corporate giving…

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In pursuit of web fame

Thursday, October 23rd, 2008

I have to say, for anyone looking to expand their visibility on web, there’s definitely no shortage of opportunities. It’s mind boggling how much time and brain power you can invest into the various ways to promote your business online. At least we can say we’re working ON rather than IN our business, right? Thanks Michael Gerber! My most recent foray into online fame is posting the Incite blog on Techonorati, apparently a must for anyone looking to attract readers…

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Girl Power video

Monday, October 13th, 2008

In case you haven’t seen this video yet http://www.girleffect.org/#/video/, I found it extremely powerful and touching. In today’s world - as reflected by daily headlines proclaiming despair and panic - it’s empowering to know that some of us ARE thinking about making a difference in the world. Even if we begin with helping one child.

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Mission (Statement) Possible

Thursday, October 9th, 2008

As some of you may know we recently rebranded Incite International. It was such a looong and interesting process (sometimes in the “green eggs and ham” kind of interesting, if you know what I mean), even the local press got curios! Smart CEO Magazine contacted me when they learned that not only do we help other companies craft mission statements, we’re now in the process of creating our own. “Let’s see if they practices what they preaches,” they probably thought. I really enjoyed the interview and thought I’d post it to this blog – some of you are probably going through this very process and hopefully will find it of value.

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DC – It IS a Small World After All

Saturday, August 9th, 2008

A few years ago I was asked in a Washington Business Journal interview about the best and worst aspects of networking in D.C. The answer was the same, “It’s a really small town.” So if you’re well-liked, it’s great because the word gets around. And if you’ve messed up, guess what! I constantly meet people who know me (or of me) in the most unlikely places – metro, airports, even the Lion King-the-musical (and yes, those hyenas are just as scary on stage as on the big screen!) A few weeks ago a business friend generously invited me his law firm’s company event at the Kennedy Center, where I promptly ran into someone who knew me as a teenager! And if the fact that he instantly recognized me (decades later!) wasn’t startling enough, he promptly reacquainted me with my former boss who is now a client at his firm! The fabulous news is that I couldn’t have been more thrilled to see them both, but the thought of how small this town is rivals the scariness of the hyenas! I walked away from this experience even more convinced that you have to be nice to everyone you meet since… birth!

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